Rhetorical Techniques:
- opens with something to offer her audience, change their lives
- engages them and asks them to move physically
- immediately followed with statistics about what they’re doing, so people are more likely to listen to those statistics
- Lots of visuals of people well recognized by the audience – political figures
- may appeal to audience’s humor
- Establish common ground by saying we all do it, we all make judgments from it, etc.
- what is my body telling you and what is your body telling me?
- “you” is specifically audience and “me” is specifically herself; personalized
- Very conversational, well-rehearsed.
- feels like she addresses audience personally
- hand gestures back and forth, towards herself then towards the audience
- Interesting fact about emoticon usage and its influence in effective communication
- something people use in everyday, casual conversation. May draw a bridge between casual part of life and her intellectual topic
- Does not mention the university she’s from – just says a “competitive business school”
- she’s from Harvard; maybe she wanted to downplay the prestige of Harvard to continue to appeal to her audience. Avoid a divide between average audience member and an Ivy League presenter/study.
- Appeal to desire for power/dominance
- give side by side of animal power language and human power language
- arms in V with lifted chin is pride/power motion even if blind
- Demonstrate body language she’s talking about
- Ex. raising a hand in the classroom, making body small to demonstrate submissiveness
- “Fake it til you make it” is common phrase/language used to introduce more complex concept that maybe our nonverbal language can influence how we think and feel about ourselves
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